Stand By Me NexGen is excited to partner with you in promoting and hosting financial aid workshops this academic year. Through collaborations with the Delaware Higher Education Office, we’ve created a Marketing Toolkit for Educators, which contains all the tools that you need to promote the joint events at your school.

Please download this zip file with all elements of the toolkit, which are explained below.

 The toolkit includes:

Menu of Services: Stand By Me NexGen offers a range of services, both in-person and online, to assist your students and their families in their pursuit of financial aid for post-secondary education. Feel free to choose as few or as many items off the Menu as suit your needs and schedule.
Download here.

Event Registration Page: We will create an event page via Acuity to enable electronic registration in advance of each event; your County Coordinator will send these links via email. Please promote the registration link and encourage families to sign up ahead of time; we suggest placing it on your website, in your learning management system, in any newsletters or emails home, and on your social media pages. With use of the link, we experience greater participation and a smoother registration process; your link can also be used to register any walk-in participants on the day of the event.

Stand By Me Event Prep Guide: This guide will walk you through the “best practices” for preparing for a Stand By Me NexGen event, as well as guidance on day-of requirements and needs. There is also a handout attached which serves to prepare students and families for the event.
Download here.

Stand By Me NexGen Best Practices Guide: This guide was informed by over ten years of Stand By Me NexGen experience in the field, along with the successes and feedback of school districts statewide. Its use is intended to ensure a strong, smooth partnership and continued success in guiding students towards their post-secondary goals.
Download here.

Save the Date Flyer: Use this form to promote our joint events in your school. You are able to update the flyer to include the specific event information. Distribute this flyer to your students and post them on bulletin boards and in classrooms.
Download here.

Morning Announcement Template: Use this announcement for morning and/or afternoon announcements, as relevant, and at school gatherings. Please share the message as often as possible leading up to each event scheduled.
Download here.

Press Release Template: The press release goes out to your local newspaper and/or radio station. Make sure to send it at least three weeks in advance of the event.
Download here.